
ALDI SPORTS
FIBO COLOGNE
FIBO fever: our exhibition stand for ALDI SPORTS at FIBO in Cologne
And just like that, it's over again – FIBO in beautiful Cologne.
On an area of 160 square metres, we brought our client ALDI Süd's vision to life: a functional space for the ALDI Sports brand world that not only presents its products but was also designed for customer activation and interaction.
The highlights? Live action that made the ALDI Sports stand the absolute hotspot of the fair and brought together FIBO visitors of every fitness level to move and have fun. Yoga or HIIT workouts in the workout area and table tennis duels in the McFit corner provided adrenaline and good vibes. And of course, taste wasn't neglected either: from protein bars to refreshing clear whey, visitors could try, buy or even win the latest ALDI Sports products right on the spot. Alongside the workouts and exciting interviews with well-known social media personalities, lively prize draws with great prizes were definitely worth a visit – and above all a reason not to leave too soon!
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